EP125: The 5 Secrets of Genuine Influence w/ GO-GIVER Bob Burg

There is a major problem in the world today. It’s not people disagreeing with one another, it’s that they can’t disagree agreeably, civilly, and, most importantly, persuasively! I would like to welcome back one of my personal favorite guest speakers, Bob Burg, the author of the best-selling GO-GIVER series. Bob has been showing entrepreneurs, leaders and sales professionals how to communicate their value and accelerate business growth for over 30 years. He packs his valuable insight, genuine demeanor and thoughtful advice into his books, one of which has sold over one million copies! 

Bob says, “you can get the results you want while making the other person feel genuinely good: about themselves, about the situation, and about you!”. Today, Bob is here to show us how we can better communicate with one another.

Bob has mastered the art of GO-GIVING and genuine influence. This helps you as a person, as an employee, as a business owner, as a sales rep, as a spouse and more! Together, Bob and Matt discuss:

  • What prompted the start of the GO-GIVER mindset
  • What is influence really?
  • How you use influence to get what you want by PULLING not PUSHING
  • Bob takes us through the 5 Secrets of Genuine Influence
  • How to prevent misunderstandings
  • Debates are a commonplace in today’s society, especially in the political realm. What can we keep in mind when these debates arise?
  • The ONE motivating factor shared by everyone in the world
  • Bob Burg defines success
  • Piece of advice for the audience 


Keywords: success, define success, matt lupi, bob burg, go giver, the go giver book, the go giver mindset, genuine influence, influence, sales, financial freedom, get what you want, debates, misunderstandings, advice, inspiration, motivation,

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